PARADOX OF CHOICE

Paradox of Choice



Paradox of Choice

Summary

Barry Schwartz aptly demonstrates that having too many item to select from regularly leads to the consumer condition baffled after facing the pick, and smaller diagram delighted even later taking a decision. He cites studies that indicate population are smaller diagram probable to pay for goods after faced with too many choices.

One of the more noteworthy cases referred is that of 401k plans. The more fund picks submitted by employers offering likening 401k prepares, the fewer population presently picked any fund at all, even though that meant foregoing 'free' money.

Beyond pick paralysis caused by ...