PARA MI

Para Mi

Para Mi

Executive Summary

Para Mi is a full-service beauty treatment company dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

Para Mi Mission: To supply services and products that enhances our clients' physical appearance and mental relaxation.

Para Mi Motto: "The Trend Begins Here!"

The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Para Mi expects growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Para Mi is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.

Para Mi

Para Mi is a privately owned beauty treatment company. It commenced business 15 years ago starting with a small centre in your capital city. This centre proved very successful and the owners extended their operations by opening further treatment centres in other major locations in your country. By the middle of 2009 Para Mi had grown extensively and comprised the following:

Treatment centres in every major city in your country

A health spa in your capital city

A production centre in your country for Para Mi products, all based on natural ingredients

Treatment centres operating as franchises in ten other countries

The name of Para Mi is very well known internationally and is associated with high quality products at

The top end of the market. Products are sold in the Para Mi centres and under licence at other high

Quality treatment centres, mainly located in five star hotels.

1.1 Keys to Success

The keys to success in business are:

Location: providing an easily accessible location for customers.

Environment: providing an environment conducive to giving relaxing and professional service.

Convenience: offering clients a wide range of services in one setting, and extended business hours.

Reputation: reputation of the owner and other "beauticians" as providing superior personal service. (Gomez-Mejia, Luis R.; David B. Balkin and Robert L. Cardy 2008, 123-54)

Strategy and Operation

Para Mi has the following mission statement:

“To enhance the lives of individuals using a range of treatments based on ancient remedies and

modern thinking.” Para Mi products comprise a wide range of facial and body products for both men and women. This also includes treatments for hair and nails. Products are derived from natural resources. Great attention is given to the packaging of the products so that they are clearly labelled, look expensive, yet are made from recyclable materials. There is a research and development department to help identify new and ...