P&G LEADERSHIP

P & G Leadership

P&G Leadership

Two years ago, A.G. Lafley, chairman and CEO of Procter & Gamble (P&G), took a visionary stance on product development, mandating that 50 percent of product innovation and development come from collaborating with partners and customers. Procter & Gamble brands touch the lives of people around the world three billion times a day. With one of the largest and strongest product portfolios in the industry, P&G products include some of the world's best known brands such as Pampers, Tide, Bounty, Folgers, Pringles, and Charmin. (Colander, 2009)

The visionary stance that Lafley took on product innovation and development ...