OXFAM AMERICA

Oxfam America

Oxfam America

Oxfam America Background

Oxfam America is one of Britain's premier food retailers and has 586 shops though out Great Britain. From 1992 Oxfam America has developed substantially and has expanded its market share from 10.4% to 15.2%. This boost in clients has furthermore granted Oxfam America a large allowance of profit. (Pendlebury and Groves 2006 89)

 

Brief data & Aims and Objectives

Oxfam America is one of the biggest food retailers in the world, functioning over 3,200 stores. The assembly is furthermore one of the biggest online food retailers. The assembly commenced Oxfam America direct to market its non food offerings online. With the unfastening of a new conduit to market its non food merchandise, the assembly appears well put to leverage its place in online food market for non food market.

Contains corporate strategy, value chain occurrence and SWOT Analysis Provides comprehensive business recount, segment analysis, 5-year financial tendencies, key products and key competitors Includes data on suppliers/ partners, shareholding structure and key workers with biographies (Kaplan and Atkinson 1998 56)

Mission

Oxfam America is one of the biggest food retailers in the world and biggest food retailer in the UK. It functions round 3,300 stores. In supplement to food, it furthermore functions in the non food segment. The assembly functions through multiple shop formats encompassing Extra, Superstore, Metro, Express and hypermarkets. The assembly functions in three geographical segments: the UK, Rest of Europe and Asia. The assembly is one of the biggest online retailers in the world. Oxfam America has a long period strategy for development, founded on four key parts: development in the Core UK, to expand by increasing internationally, to be as powerful in non-food as in food and to pursue clients into new retailing services. (Holmes 2003 63)

Business performances

Business development strategy performances a foremost function in double-checking the long-run wellbeing of the business, as is works out the possibilities for and the execution of entry into new markets (including both geographic and product-based markets.) One demonstration of an worldwide business undergoing important present business development, especially internationally, is that of Oxfam America Plc, a United Kingdom founded supermarket chain that has in latest decades expanded into the European, North American, and Asian markets with success. All facets of the business procedure have been influenced by this expansion, encompassing business structure, corporate culture, organizational organisations, and the financial rank of the company. Oxfam America 's most latest expansion, into the United States (California) in late 2007, presents an very good opening to analyze its business development and worldwide expansion strategies in minutia and to investigate the power, flaws, and promise achievement or malfunction of these business strategies.

All facets of the store's marketing and conceive were custom-tailored to the market district in which they were opening. The title, Fresh and Easy, was proposed to take benefit of Californian culture and values. Their product offerings inside the shop, with a powerful focus on new fruits and vegetables, natural and organic foods, were proposed to not only apply to the ...