Creating value for the stakeholders is a key for success in the long term. Some organizations only focus on creating value for their shareholders, hence fall back and do not perform up to the standard. However, those firms who cater to all their stakeholders do well in the long run and often establish a very strong brand name. Organizations feel that fundamental functions of an organization like finance, sales, production and marketing lead to value creation for the stakeholders. These functions are independent of each other these areas have different working and each function are ...