ORGANIZATIONAL THEORY

Organizational theory, design and changes

Organizational theory, design and changes

Introduction

The topic under study relates to the review of an article from one of the given journals. For this purpose, the article, which reflects online consumer behavior, is taken from; “The Journal of Management Studies”.

Brief Overview of the Article

The article provides an analysis of the research study which looks at different reasons for consumers to attend an online shop. Shopping behavior is a set of activities that reflect motivations and decision-making process of the consumer. These activities are either attendance - goal-directed behavior or behavior is experiential evaluation of the market offer. ...