Organizational Design

Home Depot Organizationa Design Intervention

About Home Depot

Home Depot is amongst the largest American retailer engaged in a business of home improvement services and products. The company operates with more than 2200 stores located in various part of the world including USA, China, UK, and Canada. Currently, it has more than 300000 employees all across the globe. It is the largest retailer of home improvement in the United States. It operates with more than 40,000 items covering all range of home and construction products (Hoovers, 2012).

Problem faced by Home Depot

Home Depot has been the leading and pioneer in the business of home retailing. The management at Home Depot knows the difficulty and confusions customers face regarding the selection of materials for their kitchen or bathrooms. Every customer wants to do fundamental research about the products and its price before buying it for his or her home. Home Depot has always been the top priority of the customers, but the problem they are facing is to visit the place from time to time. The visit at Home Depot requires time to understand about the product features and price comparison. Therefore, there is a big challenge for the management of Home Depot to come up with the solution that provides customers with all the details and features of their desired products along with their prices. To tackle this problem, the management of Home Depot took the support of the advance information technology (Whittaker, 2000).

Nature of Problem

The problem is severe in nature because it may reduce company customer base. As visiting of Depot will require time, and this are the issue with most of the customers to manage time. This problem is specific to retailing companies because they deal in a wide variety of products with different prices.

Solution

The solution to the above problem was hindering in e-commerce technology. The company built its “The Home Depot Online Kitchen & Bath Design Center leverages Scene7's Infinite ImagingÔ technology”. Electronic commerce (e-commerce) is generally defined to encompass any commercial activity that uses the transmission of electronic data to facilitate buying and selling (Kodak, 2001).

E-commerce therefore, spans a wide variety of industries, not only this trading in tangible goods (as traditional brick-and-mortar storefronts do) but also those brokering the transfer of intangible ownership rights. It also uses a wide variety of technologies, ranging from the simple buying and selling of products using electronic mail to ...