ORGANISATIONAL DEVELOPMENT FOR CHANGE PROGRAM

Task: Make a case for using either the hard system of change, or Organisational Development (OD), as the main driver for the change programme; justifying your reasons for the choice. Based on above, draw the relevant model of the change strategy showing



Task: Make a case for using either the hard system of change, or Organisational Development (OD), as the main driver for the change programme; justifying your reasons for the choice. Based on above, draw the relevant model of the change strategy showing on the diagram how the change might be managed.

Woodland Hall hotel has been running its businesses for the past 30 years. It is a rural hotel with a reputation of providing excellent, exclusive, and very expensive services at the upper end of the market. It has superb facilities - swimming pools (indoors and outdoors), tennis courts, a nine-hole golf course, a ballroom and substantial modem technology gym. In recent years, however, there has been a steady decline in the number of guests (Bradford & Burke, 2005).

As today, the number of luxurious hotels all around the world has dramatically increased which has in turn also increased the amount of competition in the market for the existing hotels that have been doing good business in the past. As the facilities and luxuries in all these hotels are almost the same or even better at some hotels than others, customers have got much more options and choices to choose from (Dekler, 2007).

Therefore it is necessary for Woodland Hall hotel that has been a successful hotel in the past to bring few changes to its infrastructure and work towards the organizational development through using different kinds of strategies which will in turn affect its business operations and once again increase the number of customers using its hotel services rapidly (Marvin, 2003).

Woodland Hall needs to first conduct a research to analyze the reasons for the sudden drop in the number of customers arriving at their hotel to avail their luxurious services. Through this research they will be able to figure out the reason of this downfall and the things that other hotels are doing different from them. Once they are aware of the tactics, strategies and services that others are giving to their customers, they can then mold their strategies according to the results of that research.

Moreover, apart from conducting this research, the Woodland Hall hotel management needs to work towards organizational development so that they can develop on the facilities that they are already providing to their customers. They should also market themselves to their customers differently from what they already have been doing in the past. They should not sacrifice on the quality and services that they are giving but instead provide some additional activities to attract more customers such as sports coaching, countryside activities, creative writing, family weekends, and dining and entertainment facilities for nonresident groups such as weddings etc (Beckhard, 2001).

Aiming towards Organizational Development:

Organization development (OD) is a planned, organization-wide effort to increase an ...