ORANGE TELECOMMUNICATION MOBILE

Orange Telecommunication Mobile

Orange Telecommunication Mobile

Introduction About Orange Telecommunication

Orange is the key brand of Europe Telecom, leading telecommunications operators worldwide. It has nearly 140 million customers, the Internet, television and mobile services in most countries where the Group operates. In 2010, the Group achieved a turnover of 45.503 billion Euros for all of its activities. At December 31, 2010, the Group had almost 210 million customers in 32 countries, including more than 150 million mobile customers and 13.7 million broadband customers in the world. Orange is the third mobile operator and the third largest provider of broadband internet services in Europe and a leading global telecommunications services to multinational companies, under the brand Orange Business Services.

With its business plan "conquests 2015" Orange designed simultaneously to its employees, customers, shareholders and the wider society in which the company operates by engaging in practice on action plans . These concern the Group's employees through a new vision of Human Resources; networks with the deployment of infrastructure of the future over which the Group will build its growth, and customers, with the ambition to offer the best experience among operators, particularly through improving service quality, and the rapid international development.(T-Mobile and Orange in UK merger, 2009.)

Strategic Analysis (SWOT, PEST and Porters 5 Forces Analyses)

Orange plc is the main brand of one of the major telecommunications operator in the world, Europe Telecom. The latter makes available its services to over 172 million customers that span across five continents. Over two thirds of the client base of Europe Telecom is customers of Orange. Europe Telecom ranks third among the mobile operators in Europe. It is also one of the leading companies to make available telecommunications services to the many multinational companies.

Orange plc came into existence in 1995. It was Europe Telecom that introduced the present company in 2001 after it took over orange plc. The company was wholly owned by Europe telecom initially. However in 2001 15% was sold. In 2003 the outstanding shares were taken over by Europe telecom. The ISP operations of Europe Telecom that were initially known as Wanadoo also came to be known as Orange. Orange is a major partner in both small and large businesses.

The company has designed a number of communications services for people who lead busy lives. It makes available the highest quality of service in the areas of information, telecommunication, and entertainment. You can get easy access to it whether you are at home, office or on the go. In the year 2006 orange became the sole brand of the company for television, internet as well as mobile services in many countries where the group has a presence. The Orange Business Services makes available services to different businesses across the world. The Next program of the company was introduced in 2005. This will help the company to transform itself into an integrated operator and pave the way for the launch of advanced telecommunications services in Europe. (Orange, 2008)

Some of the services that the company makes available ...