Opinion

Opinion

Opinion

In my opinion, this article shows that the growing evidence that a company's corporate social responsibility activities comprise a legitimate, compelling and increasingly important way to attract and retain good employees. For example, in a tender to burnish their images as socially to blame businesses and thereby appeal and retain gifts, CEOs of high-profile businesses such as dwelling Depot, Delta Air Lines and SAP lately promised to establish millions of worker volunteers to work on diverse community projects. Their efforts emerge to make sense: Jim Copeland, Jr., former CEO of Deloitte Touche Tohmatsu, places it this way: “The best professionals ...