OPERATIONS MANAGEMENT.

Operations Management

Operations Management

Introduction

Managing operations is important , exciting and challenging . It is central to successful organisational performance as it determines how organisation creates and delivers products at lower cost with higher revenue , meeting challenges posed by changes in customer preferences , internet-based technologies and global supply networks , in addition to promoting creativity , managing knowledge , innovations , and encouraging social responsibility in finding solutions to those challenges . All these , can be achieved through effective operations management .

The Long Ridge Gliding Club (LRGC ) is located on the beautiful place , based on crest of the ridge overlooking spectacular and wonderful scenery , at 400m above seal level , with simple but comfortable facilities for members and customers . Customers are provided with the bar and basic catering services , inexpensive bunkrooms are also readily available for course trainees within club and for any club member (s ) who may wish to stay overnight club boasts 300 pilots membership ranging from novices to export pilots .

The club has essentially two main different types of customers , club members and casual flyers who mainly come for one-off trial flights , like during holiday courses and corporate events . It has six employees who perform most of jobs within club , there is the full time flying manager , the part-time mechanic and during summer months , the winch driver whose main purpose is to launch gliders and two flying instructors. At same time club members also do undertake other essential tasks sometime like getting club gliders out of hanger , staffing winches , bringing back glides and providing look-out cove , but it is voluntary.

Medium to high

flyers

gliders

Products

Personal financial services such as security and accomodation

Special services for corporate and loyal customers

Customers

Individuals and groups

Businesses

Product range

Medium but standardized, little need for special terms

Very wide range, many need to be customized and flight service should be adopted to the same criteria

Design changes

Occasional

Continual

Delivery

Fast decisions

Dependable service and product image should be catered

Quality

Means error-free flying

Means close relationships with your boarding passengers

Volume per service type

Services are high volume

Services are low volume

Profit margins

Most are low to medium, some high

Medium to high

Q1 & Q2:

Competitive factors

Order winners

Price Accessibility Speed

Customization Quality of service Reliability

Qualifiers

Quality Range

Speed Price

Less important

Nil

Accessibility

Internal performance

Cost

Flexibility

objectives

Speed

Quality

Quality

Dependability

The club 's qualified instructors also do provide instruction in two-seater gliders for members of club and to casual-flyers also . Flying club members are expected to arrive by 9 .30 am in morning , ready to be prepared to stay all day helping other members of club and any casual flyers in getting airborne , whilst they wait their turn to fly . A typical summer 's day on average might have 10 club members and four casual flyers and each club member would be expected to have at least three flights in the normal day with 2 to 40 minutes durations in between per flight and on conditions that they do understand that , they will be unable to get the flight when weather conditions ...