OPERATION MANAGEMENT OF CADBURY WORLD

Operation Management of Cadbury World

Operation Management of Cadbury World

Executive Summary

Cadbury's which introduced in 1824 as small street shop in Bull Street, Birmingham. John initiated its handling and built partnership with his own brother later namely Benjamin Cadbury. John together with his brother started operating from a factory at Bridge Street that produced drinking chocolate and cocoa. Brand Cadbury's Dairy Milk introduction in 1905 was its biggest landmark for the organization. Its processes includes Car park/coaches, Jungle, Chocolate drink, Bull Street, Marie Cadbury, Packaging plant, Demonstration area, Shop, Restaurant and Coffee parlor.

It production process includes inputs of Cocoa bean, fresh milks and sugar is transferred in producing standard liquid chocolate. Standard liquid chocolate is molded into Cadbury chocolate bar and transferred to warehouses for delivering to customers. These processes hold some bottlenecks which are removed through service enhancement that is the work of the coacher or car parker can be modified by implications of various information technology to evaluate customers' flow inside the jungle area, displaying videos at separate room before packaging plants and through providing self-services with payment separately at each sales point.

Contents

Executive Summary1

Introduction3

Body4

1.Micro and Macro processes4

2.Process Flow Chart5

3.Process Capacity6

Car/ Park Coaches:6

The packaging plant:7

The demonstration area:7

The shop:7

The restaurant:7

The coffee and ice-cream parlour:8

4.Cadbury Capcity Management9

Conclusion10

References11

Appendix12

Introduction

Cadbury's, well known industry in United Kingdom, introduced itself as a shop that focus on selling tea and coffee and homemade drinking chocolate or cocoa. Cadbury came into existence in 1824 as small street shop in Bull Street, Birmingham. John became a leading trader in Birmingham through its aggressive marketing campaign and experiments with chocolates. In early 1840's John Cadbury built partnership with his own brother, Benjamin Cadbury, and initiated operating from a factory at Bridge Street that manufactured drinking chocolate and cocoa. In the year 1854 Cadbury's was handover a Royal Warrant of Appointment as manufacturer of chocolate for Queen Victory. After its successful start, business face dark side when John Cadbury went off in 1961 and his sons Richard and George were unable to run the business efficiently.

Innovation in product and processes enabled the business to recover and prosper by the end of 1960's and were able to shift from Bridge street factory to what is now known as Bourneville in Bourn brook estate. Innovation in products ensured that Cadbury's are able to match the competition from Switzerland and France and product claimed to be continually improving in terms of taste and quality.

Cadbury's became a Limited company immediately from the death of Richard Cadbury and the sons of the two brothers joined the firm that was previously headed by George Cadbury. As end of the century came business expanded further and the Bourneville factory employed 2500 workers. George Cadbury came up with Pension schemes and medical facilities for his employees in era of organization performing better. Brand Cadbury's Dairy Milk introduction in 1905 was its biggest landmark for the organization. Its processes and operations improved adequately over the times and it is discussed in upcoming portion of this ...