ONLINE SHOPPING

Online Shopping

Online Shopping

The Internet is a significant technology that is affecting communication and commerce worldwide, including rural areas. An extensive literature links communication technology and change in rural communities. For example, the development of the microchip and its application to home computers, the expansion of the in-home shopping industry, and Internet commercialization have eliminated, or provide the potential to eliminate, rural-urban distinctions based on time or space constraints. Although Internet use has significant implications for rural consumers, research that focuses on Internet use in rural areas is limited. As such, rural consumer use of the Internet is important to study.

Shifting ...