ONLINE BUSINESS

Acquisition & Retention Strategies for Online Business Success

Acquisition & Retention Strategies for Online Business Success

Introduction

Electronic business is a process whereby a business operates on the Internet or uses the Internet to improve profitability or productivity of a business. E-business entails a process carried out externally (e- commerce), or internal process such as production, risk management, inventory management, human resources, and knowledge management (Dessler 2009). Impact of e-business in many organizations, in developing countries, has provided local companies an opportunity to be exposed to global market.

Nevertheless, several individuals in developing countries have demonstrated a lengthy response to transacting a business online. ...