OBSERVATIONAL RESEARCH

Observational Research

Observational Research

Observational research has proved to be a very valuable tool for researchers. With observational research, they are able to see people in their natural state. When people are observed doing something they naturally do, researchers are able to use this information more efficiently than using focus groups or surveys.

Observational research has more strengths than drawbacks. In observational research everyone gets to observe the subject then come to a conclusion together. This makes it better than Focus groups because there is not one person talking about the subject. When one person talks about the subject and everyone else listening ...