The paper evaluates and analyzes Nordstrom as a retailer and its characteristics. Furthermore, Nordstrom's level of service, the six components of Nordstrom's retailing mix, changing competition in recent years, and the primary challenges for Nordstrom will also be a part of the discussion within our paper.
Nordstrom as a Retailer
Nordstrom is an upscale department store chain in the United States. Initially a shoe retailer, the company today furthermore sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, dwelling furnishings. The corporate headquarters and the flagship store are established in Downtown Seattle, Washington (Joe, 1988).