NOKIA RESEARCH PRODUCT-N9

Nokia Research Product: N9

Table of Content

Executive Summary1

(Lin & Ye, 2011, pp. 617-621)2

Current Marketing Situation2

SWOT Analysis4

Pest Analysis6

Political Factors6

Economic Factors6

Social Factors6

Technological Factors7

Objectives and Issues7

Target Market, Customer Analysis, Positioning8

Geographic8

Positioning9

Demographics9

Psychographic Factors9

Psychographic Factors10

Marketing Strategy10

Market Needs11

Marketing Programmes12

Product, brand and positioning Strategy12

Creative Strategy13

Communication Strategy & Testing13

Customer Relationship Strategy13

Summary14

Financial Plans14

Break-even Analysis15

Sales Forecast15

Sales Monthly16

Expense Forecast17

Implementation18

Marketing Research18

Implementation Measures18

Financials19

Control19

Swipe: A great interface, just enough to drag19

Swipe In Action, Some Examples20

Camera and Connectivity of Nokia N920

Hardware22

Contingency Plan24

References25

Nokia Research Product: N9

Executive Summary

Nokia Inc. is engaged in the production and designing of computers, N9 and other electronic devices including music players, peripherals, etc. As Nokia is already involved in the production of N9, it is quiet a reasonable time to enter the market of normal cell phones. Although there are several rivals in the cell phone industry but Nokia can find an edge due to its extraordinary management capabilities and core competencies in the market of electronic goods. The new launched cell phone will be named as “Nokia N9”. The name represents Nokia as the company and “N 9” as the communication device. In other words the consumers can communicate now through the cheaper device (as compared to N9) more easily. The new brand will be sold initially through the website than the dealers will be appointed for the large scale selling after the introductory stage. Initially the “Nokia N9” will be launched in the United States but after getting a reasonable customer base, the product will be launched globally because cell phone companies like Noki, Samsung, Sonyericson etc. are playing worldwide, so “Nokia N9” will have to play globally against these players to grasp maximum market share.



Financial Summary

Advertising

Budget

Assorted advocating activities

£5,400

Other

 

Total Advertising Budget

£5,400

PR

Budget

Strategic development

£5,400

Other

 

Total PR Budget

£5,400

Direct Marketing

Budget

Marketing design completion

£0

Other

 

Total Direct Marketing Budget

£0

Web Development

Budget

Website maintenance

£6,000

Other

 

Total Web Development Budget

£6,000

Other

Budget

 

 

Other

 

Total Other Budget

£0

Totals

£16,800

(Lin & Ye, 2011, pp. 617-621)

Current Marketing Situation

Nokia is entering the cell phone market for the first time but it is highly expected that the new launched cell phones will attract the maximum number of customers due to the goodwill of Nokia in the market. Moreover, the marketing will play a vital role in the succe4ss of the product right from its introductory phase. The marketing department will create awareness about the new [product, and then customers will be persuaded towards the new cell phone.

Nokia introduces its new smartphone the Nokia N9, which is the first Nokia smartphone operating system using Meegan, N9 features are as previously we had advanced, AMOLED touchscreen of 3.9 inches with a resolution of 854 x 480 pixels, the Nokia N9 is quite casual and elegant, with polycarbonate chassis in one piece, with support for 3G and GSM networks, your camera is not fancy, 8MP Carl Zeiss lens, auto focus and the ability to record 720p HD video, the N9 brain OMAP3630 processor is a 1GHz graphics processor and PowerVR SGX530 is, the device has 1GB of RAM. (Lin & Ye, 2011, pp. 617-621) The operating system chosen for the Nokia N9 is Meego 1.2 Harmattan, which is quite interesting but a hybrid between traditional MeeGo Nokia and Maemo, ...