NISSAN CASE STUDY

Fundamentals of Marketing: Nissan Case Study

Fundamentals of Marketing: Nissan Case Study

Concepts Of Marketing Orientation, Production Orientation And Sales Orientation

The production method in Nissan built taking into consideration three crucial factors; these factors are continuous improvement in the process of production, proper management of the logistics & employee loyalty. The whole manufacturing process is planned well in advance & abbreviated plans are developed that describes the step by step procedure, through the use of short plans all the required materials and inventory are manufactured and assembled well before time the next step starts. The logistics management deals with the supplier relationships of Nissan i.e. the delivery of products to the customer on time. Loyalty of the employees is the crucial aspect that can only be applied with success where the employees are provided with freedom and their responsibilities are defined help them to do work according to the defined processes (Magee 2008,p. 59). Nissan is following a policy that allows the employee to give their feedback & suggestions, & majority of the feedback is applied in the processes of the organization for improvement. This maximizes the confidence level of the employees and has a positive impact on the performance, and the efficiency of their workers higher than the industry average. The management of logistics is another aspect, where Nissan has improved its association with its suppliers, has enhanced its product delivery system. The logistics management of Nissan has helped them improve their rapport with their suppliers, which has resulted in well-timed delivery of quality products to the customers of Nissan. The suppliers are making sure that they deliver the required raw materials on time, and whenever required, they help Nissan in the assembling of new parts of machinery. Nissan is well known for maintaining beneficial associations with its suppliers, vendors and companies like to work with Nissan because of the quality of relationship managed with them. Their association with their suppliers helps Nissan in providing their customers with the best possible quality products within the least amount of time. Nissan strategy is to make sure that meet their customer needs is the minimizing the waste material. The short plans made by Nissan are make sure that the wastage in their production process has to wastage of products. The complete elimination of wastage; is the aim of Nissan. At Nissan, the short-term plans are more importance as compared to the long-term plans. According to the management of Nissan, the long-term plan consumes a lot of resources and time and reaps results after a prolonged period. When implementing a short-term plan, the machinery occupies with only one activity, which saves a lot of time for other activities and gives the labor and the machinery space for other activities (Liker 2004,p. 239).

World famous Just in time technology introduced by Nissan it is a part of Nissan Production System. This philosophy says that the planning process of manufacturing is important, and a proper scheduling of work reduces lapses in ...