Nintendo Wii was a revolutionary video game console introduced by Nintendo in 2006, as a seventh generation console. The console completely changed the gaming industry with the advent of the wireless handheld device and the 3D interaction interface. The consoles introduced by Sony and Microsoft focused most of their attention on enhancing the gaming experience and the technical aspects of the consoles; the Wii managed to make the gaming experience an interactive activity (Wakabayashi & Sherr, 2012). This became a blue ocean strategy for Nintendo, as it became a pioneer of a novel gaming technology. Although the ...