NIKE SPONSORING CONTROVERSIAL PLAYERS

Nike Sponsoring Controversial Players

Nike Sponsoring Controversial Players

Nike's chief executive assess Parker deftly putted when inquired by an analyst on the second-quarter earnings call to commentary on the Tiger Woods “situation,” falling to state what harmful impact the celebrity golfer's accepted marital infidelities might have on sales tendencies. neither would he address the future visibility of Woods as a Nike (NKE) spokesman. An evaluation of the company's functioning segment facts and figures from recent years proposes that the base line might really benefit if this global foremost in athletic apparel and footwear dropped Tiger as a celebrity endorser (www.bnet.com).

Notwithstanding ...