Nielsen PRIZM



Nielsen PRIZM

Introduction

Neilson is the global leader in the information and measurement and is found in 100 countries across the globe. Neilson offers its clients the absolute comprehending of the consumers' overview and purchasing. According to them, the consumers are the key for making the correct judgments. These decisions and judgments can direct the clients to a gainful development.

Neilson is a company that keeps swiftness along with the rising trends of market and the rapidly growing, connecting and demanding consumers. At present, the Nielsen Company is more capable and focused at offering the supreme vision of what the consumers consider and purchase. This is done through the influential imminent that elucidate the affiliation between the commerce and content.

Through the Nielsen long history of veracity and modernism, the clients are provided with market confidence and context due to its expensive measurement and data capabilities (Nielson, 2013). The clients of Nielsen are almost in every field that is the advertising, telecom, media and consumer packaged goods etc.

Discussion

Nielsen Segmentation

The market segmentation at the most fundamental level is the subdividing of a market along with similar kinship, similarity and commonality (Thomas, 2007). The consumer lifestyle segmentation of the industry leading company Nielsen yields the behavioral information of the wealthiest consumer for technology and financial preferences, shopping, online and offline media habits etc.

By this segmentation the marketers are able to:

Adapt products and messages that reverberate with the customers

Achieve comprehensive impending for superior media strategy, retention programs, market planning, and customer acquisition

Discovery of the best customers and where they can be found

To maximize the marketing reach and effectiveness by the grouping of similar segments

Neilson presents three diverse industry specific systems of household segmentation for the identification of lifestyle behaviors, consumers spending patterns and demographic patterns that will drive the growth of marketers. These are:

PRIZM

P$YCLE

ConneXions

Nielsen PRIZM

The Nielsen PRIZM reveals the complete and wealthy imminent about the behaviors of consumers and their media preferences and shopping patterns. The PRIZM segmentation of the Nielson explains all the United States households in terms if sixty six (66) behaviorally and demographically diverse kinds or segments.

These segments are used to assist the marketers distinguish the likes, dislikes, purchase behaviors and lifestyles of the consumers. The PRIZM is used by almost thousands of the marketers within the 500 companies of Fortune. A common language for marketing is provided by PRIZM in a progressively more intricate and sundry marketplace of United States.

The marketers can ...