Newsfeed Restriction

Newsfeed Restriction

Abstract

In this paper, we will analyze the impact of Newsfeed Restriction on consumers' attitudes towards using Facebook. Facebook is among the top most social networking websites, and people around the globe make use of Facebook to get in touch with their loved ones. Therefore, it is important to find the impacts of newsfeed restriction on consumers' attitudes towards usage of Facebook. The study starts with the background of the problem and then we have identified different evidences through the use of literature. As far as the methodology is concerned, we have used both secondary and primary data for the deriving the results.

Table of Contents

Background4

Introduction5

Purpose of Study6

Research Question6

Literature Review6

Significance of the study8

Research Methodology9

Rationale for Employing a Qualitative Study9

Research Strategy10

Data Collection Technique11

Population and Sampling11

Unstructured In-Depth Interviews11

Secondary Data Collection12

Research Participants13

Informed Consent13

Data Analysis13

Validity and Reliability14

Phenomenological research methods15

Gantt chart:17

References18

Newsfeed Restriction

Background

There is no doubt that the social media especially the facebook has revolutionized in the today's society, just as radio and television did in each of their respective times. The Internet has made information accessible, to anyone at any given time, and has opened communication channels that were not thought possible 20 years ago. Many entities have tried to harness the power of the Internet to their advantage, none more so than politics (Fraser, 2007, pp. 7).

People are turning to the facebook more and more. There are a number of interesting and useful features in facebook. Although, there are many other social website but, facebook, due to its unique and fast features and advanced options, has more familiarity and usage. News feed is of the unique feature. A number of busy people prefer to use facebook because of this feature as it enables them to get updates in no time.

Social networking websites were being introduced and experiencing rapid growth in membership numbers. These interactive websites are said to be one of the key factors in the evolution of the internet into Web 2.0. These social media tools gave power to internet users; no longer did you need to be a webmaster to post content. Maintaining engagement on the internet was not only the webmasters responsibility but the individuals (Flew, 2005). Web 2.0 allowed individuals to post content, comment on information posted by others and become internet wizards without knowledge of HTML code. Myers (1999) explained that Web 2.0 "is a communications medium that enables people to create their own content, collaborate with others and build communities" (p.374). Surfing for information is associated with Web 1.0; Web 2.0 users expected information to come to them through news feeds and emails. Web 2.0 was meant to cater to the user. By 2007 Face book, YouTube and Twitter were major online forces and occupied much of the time spent on the internet by young adults. By 2009, social networking sites took over as the most visited websites. Presently they still experience significant growth through membership numbers, media and academic attention and members that are choosing to regularly post content, participate in discussions and grow their personal ...