NEW VENTURE CREATION

New Venture Creation - Garage and Spare Parts

Table of Contents

Introduction3

Company's Mission4

USP4

Keys to Success4

Financial Implications5

Products and Services5

Industry and Market Analysis6

Market Analysis Summary6

Market Segmentation6

Target Market6

Market Potential7

Market Needs8

Industry Saturation8

Competition and Buying Patterns8

Strategy and Implementation9

Competitive Edge9

Competitive Comparison9

Sales Strategy9

SWOT - Situational Analysis10

Conclusion12

New Venture Creation - Garage and Spare Parts

Introduction

The automobile repair market in UK today has a tough competition. However, all those auto repair garages only offer services to their customers. On the other hand, Easy Autos is a start up auto workshop. It will be a newly developed auto workshop based on the workings and functioning of an auto workshop in the UK. It will be based on the most newly developed products and services, and it offers its customers with a great variety of auto services of all types at very reasonable and affordable rates. Besides providing services like every other auto workshop, Easy Autos will differentiate itself by opening up a fully equipped auto spare parts store which will serve as the USP for the business. This will help Easy Autos to serve a wide range of customers for both service and parts and offer its customers with complete car solutions under one roof. Another facility that Easy Autos will provide is that it has 10 bays at every location.

This helps the customers to get their cars fixed right away without waiting. Additionally, the customers of Easy Autos will be offered a free shuttle service for their convenient picks and drops, while their cars are being repaired at the Easy Autos workshop. This is a great way to attract more and more customers towards them by providing them with an excellent service and making them brand loyal. The employees at Easy Autos are specially trained with different ways to deal the customers politely in order to attract them. This will eventually help Easy Autos to generate good business. Such ways to impress and attract the customers are very important in the auto repair industry of UK, which comprises of immense competition. The main aim of Easy Autos is to excel in the field of auto repair and spare parts industry.

Company's Mission

Every company in the business sector has its mission on which it's functioning and operations are based. The company's mission denotes the foundations that it is based on and the way it is going to operate in the business market. The mission statement of Easy Autos is as follows:

“To be the first choice partner for all customers looking for car handling solutions and to be widely recognized for our innovative products and services ,as well as our respect for society.”

The mission statement of Easy Autos clearly means that it has to be the best in the car repair and auto parts industry by providing the customers with maximum amount of satisfaction and making them brand loyal.

USP

The unique selling proposition of Easy Autos that will operate in auto repair industry should be competitive; therefore, Easy Autos will make itself different by opening up a fully equipped auto spare parts ...