Netflix Company was originally set up advanced Internet portal, but at first engaged in renting movies on DVD -ROM, using the business model of DVD by mail exclusively in the U.S. Netflix has a competitive advantage and they also have the ability to offer low price product. There are no late fees to late customers. There is no due date, whenever you want to get the product you can have it and there is no due date of return the product back. Netflix is giving large selection of their products and its free shipping opportunity to their customers.