NETFLIX

The Price Elasticity of Netflix

The Price Elasticity of Netflix

Introduction

Netflix faces a rapidly developing competitive environment with new technological innovations affecting product and service offerings among the various movie rental business, whether it is a brick and mortar store, click and mortar store, online business. However, perhaps the main challenge Netflix will encounter is trying to figure out how to adjust its business model to new technological pressures while staying true to the company's strengths and provide value its subscribers.

What were the market factors that led to the planned separation of Netflix's DVD-by-mail business and internet streaming business?

Market Factors that shape business ...