MODULE 4 - SLP

Module 4 - SLP

How promotional strategy is influenced by the choice of target market and segment?

Introduction

The purpose of marketing strategies is to provide the company or organization a useful guide on how to meet the challenges that hold different types of market, hence, are part of strategic planning at the business. Now, during the planning stage, specifically during the selection and development of market strategies, it should conduct a careful analysis of the characteristics of the company or organization, your marketing mix, target market place where supply and the characteristics of competitors in order to choose ...