MOD 3 SLP

MOD 3 SLP: Design of Goods and Services

MOD 3 SLP: Design of Goods and Services

Introduction

Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace. Product designing plays a vital role in enhancing the firm's performance relative to its competitors in the industry. McDonalds has actively addressed the concepts of product designing and development. It adopted a differentiated approach in developing its brands to make a distinctive appeal to customers based on the customer characteristics and corporate objective.

Product Design and Decision Making in McDonalds

Product designing processes create material culture; that is, the ...