MOBILE.NET TECHNOLOGY

Mobile.Net Technology



Table of Content

Chapter 1: Introduction3

Introduction3

Chapter 2: Literature Review7

Describing the 3G and Location Based Services (LBS)7

The Value Chain15

Value Drivers15

Limitations and Barriers to Entry15

The US Mobile Telecommunications Market16

The Market16

Quick Increasing Penetration Ratio17

Characteristics of the US Market18

Barriers to entry and regulations: A case of EC proposed directive18

Vodafone23

COSMOTE26

The System Architecture29

System Architecture29

User Interface30

Communication with the Location Server31

Communication with the LDAP Server31

Business Model31

Service Feasibility32

Marketing Plan33

Chapter 3: Findings Analysis34

Chapter 1: Introduction

Introduction

When many people now are disappointed with the bubble of electric commerce, Mobile Internet, the collision of mobile technology and Internet, has created another opportunity for all the organizations those who want to succeed in the next decade. The mobile commerce that is, electronic commerce conducts on mobile phones or other handset, is the next big Internet development (Kehoe, 2000) According to KPMG (2000), the current mobile traffic volume, “3% of second generation mobile phones already offer basic data services. By 2003, more consumers will access the web via mobile phones than PCs” (http://www.business-line.com/business-weekly/archives/291/04.html). Such a penetration combined with technology that provides for the fast transfer of data on mobile networks, standard protocols that deliver Internet-like service on smaller screen, and very personalized nature of telephones will drive a M-commerce revolution. The new economy has launched somewhere in the world, especially in Europe and Japan. Mckinsey Research (2000) indicated that Japan' s leading mobile company NTT DoCoMo I-mode information service had attracted more than 4.25 million subscribers by February 2000, only a year after its launch. Over the same period, DoCoMo' s market capitalization rose form $76 billion to $ 312 billion, which make others wonder this trend will surge over other countries worldwide. Nelson (2001) estimated the market for M-commerce in Asia alone to be USD$94 billion in 2005, and the growth in using cellular phones in Asian Region is the fastest. Besides, CommerceNet Taiwan (2002) reported that Taiwan' s mobile phone penetration rate has shot to world' s number one place in 2002. Therefore, it is worthwhile to explore the potential market for 3G wireless communication.

Aims and Objectives

In last decade, we have witnessed the birth of Internet, and the great innovation of next will be 3G Wireless Internet. Nowadays, using a cellular phone and sending short message become a part of daily life. Whereas “Consumers do not think they want the wireless web yet, but they will. They have adopted an Internet style, and the wireless web will simply be the next step”, said by Patrick Callinan (Forrest Research, 2000). Owing to the success example NTT DoCoMo's I-mode, it is worthwhile to investigate the perception of this innovation from consumers' viewpoints. The aims of the dissertation are:

1. To explore the telecommunication/wireless communication era.

2. To look at what and how wireless Internet service provided to customer.

3. To examine what types of consumer are most likely to adopt the innovation.

4. To examine what factors will affect consumers' willing to adopt the innovation.

5. To identify the benefit that electronic business transfer into mobile ...