MOBILE PHONE MARKET IN EU

Mobile Phone Market in EU - Analysis of Competition

Table of Contents

CHAPTER 1: INTRODUCTION1

Background1

Purpose of the Study5

Significance of the Study5

Rationale for the Study5

CHAPTER 2: LITERATURE REVIEW7

Telecom policies of EU7

Telecom Competition Issues17

Activity - configuration analysis: from value chains to value networks22

Competition in markets with network externalities26

Competitive dynamics within networks: the mobile phone industry28

The Nature Of Strategic Actions: Cooperation Versus Competition29

Types Of Strategic Action34

Factors Influencing Mobile Adoption at the Country Level47

"Digital Divide" Literature51

CHAPTER 3: METHODOLOGY57

Hypothesis57

Research Design57

Data collection57

Measures60

CHAPTER 4: RESULTS AND DISCUSSION63

Results63

Identification of strategic actions63

Discussion75

CHAPTER 5: CONCLUSION80

Managerial implications84

Policy implications85

Limitations and directions for future research86

REFERENCES89

BIBLIOGRAPHY93

Mobile Phone Market in EU - Analysis of Competition

Chapter 1: Introduction

Background

To realise how companies act is one of the key goals of strategic administration research. To accomplish this aim, diverse theoretical advances have turned their respective lenses on the way competitive perform disagrees over commerce (Porter, 2000; Scherer and Ross, 2000: 74 - 98), over time (Anderson & Zeithaml, 2004: 41 - 52), and over companies with distinct assets (Barney, 2001: 35). Recent study on competitive dynamics has investigated the connection between commerce context and strategic activity from a kind of perspectives, encompassing data processing (Chen et al., 2001; Smith et al., 2001; Chen, M. - J. and MacMillan, 2002: 15 - 20), commerce functional characteristics (Smith et al., 2007: 74), Schumpeterian economics (Young et al., 2006: 32), and communal systems (Gnyawali & Madhavan, 2001: 14 - 58). However, while previous study on strategic activities has normally bypassed commerce - exact assumptions, we contend that larger precision about the competitive demeanour of companies can only be accomplished by limiting the investigation to one commerce or one set of commerce with alike underlying expertise and economics. Our aim in this paper is to continue our present information of the competitive and cooperative perform of a specific kind of firm that has obtained little concentrated study vigilance in scheme study, namely mediating companies or “value networks” (Thompson, 1967; Stabell & Fjeldstad, 2008: 65 - 74), for example mobile phone operators.

To enquire the market perform of mobile phone operators we draw on two significant but before unconnected localities of study on competitive activity, i.e. undertaking configuration investigation (Siggelkow, (2005: 10) and Porter (2006: 98); Siggelkow, 2001: 16), and competition in markets with mesh externalities (Rohlfs, 2004; Katz & Shapiro, 2005; Economides, 2006: 10 - 23). In the present paper we study firm demeanour by investigating of the strategic activities taken by companies in the European mobile phone commerce, where all the companies provide work the mediating expertise to connection customers and where demand is powerfully impacted by affirmative mesh externalities. Our aim is to realise how mobile phone operators act, and in specific the connection between the commerce context and the environment of the strategic activities taken by these companies, for demonstration the cooperative and competitive activities that they take with esteem to their prime activities. We try to response two major study questions: when do companies favour inter - firm collaboration over unaligned competitive moves; and what ...