MOBILE COMMERCE

Exploring Factors Affecting the Adoption of Mobile Commerce in Small and Medium Enterprises in Bangkok Metropolitan Area

Abstract

M-commerce is characterized as any direct or digressive transaction undertook and helped through a wireless telecommunication network. There are actually 94.9 million M-commerce users worldwide in 2003 and the segment is anticipated to augment to 1.65 billion by 2008. This study discovers how persons of Bangkok are leveraged to take up the M-commerce. The study uses the Technology Acceptance Model (TAM) to analyze components influencing Bangkokian mind-set in the direction of this appearing wireless expertise and applications. The study values a quantitative set about to review 800 plus Bangkok scholars analyzing their decision-making method to take up M-commerce. Empirical facts and numbers from regression investigates contemplate buyer seen utility (PU) leverage mind-set in the direction of utilising (AT) M-commerce. It is furthermore discovered buyer innovativeness, past adoption demeanour; expertise cluster adoption, age, and gender sway their adoption behaviour. Results from multiple regression investigates farther disclose that male respondents are inclined to seen M-commerce favourably. This study basically explores factors affecting the adoption of mobile commerce in small and medium enterprises (SMEs) in Bangkok Metropolitan Area.

Table of Contents

ABSTRACT2

CHAPTER 1: INTRODUCTION4

CHAPTER 2: LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT11

CHAPTER 3: RESEARCH METHODOLOGY52

CHAPTER 4: FINDINGS AND DISCUSSIONS65

CHAPTER 5: CONCLUSION86

REFERENCES90

BIBLIOGRAPHY105

Chapter 1: Introduction

Mobile Commerce

Mobile commerce, frequently mentioned to as m-commerce, normally designates the use of wireless apparatus (particularly wireless phones) to perform electrical devices enterprise transactions, for example merchandise organising, finance move, and supply dealing (Kalakota & Robinson 2002, 8-17). M-commerce was primarily anticipated to know-how a considerable development for some causes, for example the fast expansion of wireless apparatus adoption (Magura 2003, 9) (over 1.55 billion international wireless users as asserted by one source) and the conspicuous benefits of anytime-anywhere connectivity. However, most m-commerce submissions, except for a very couple of individual submissions like ringtone downloads, have failed to rendezvous expectations. It is thus significant to lost lightweight on the technological characteristics influencing the adoption of m-commerce.

During the past ten years, adolescents and even preadolescents have started utilising wireless (or cellular) telephones in unforeseen numbers. In the early phases of its development and commercialization, the expertise was often bordered round its use in enterprise and expert settings. However, the variety of use and the assemblies who taken up the apparatus far passed these early expectations. (Nafus & Tracey, 2002, 206-221)

Although there have been numerous latest publications that talk about diverse trading matters associated to M-commerce technologies and submissions (Balasubramanian et al., 2002, Barnes, 2002, Coursaris and Hassanein, 2002, Leung and Antypas, 2001 and Kumar and Zahn, 2003), but only a couple of scholars have tried to interpret components leveraging the taking up of M-commerce (Coursaris and Hassanein, 2002 and NG-Kruelle et al., 2002). As such, this study aspires to enquire why buyers conclude to take up M-commerce. This study will analyse the environment of M-commerce and consider its prospects and potential. Moreover, the study will furthermore request to convey M-commerce into the Bangkok context and aim on the likely development ...