Mob Rule

Minority groups can change attitudes on the basis of consensus, they offer an alternative to the consensus remains consistent, there is a balance between similarity and difference from the majority, and to promote systematic processing. For minorities, above all, take part in the work group to establish trust before dissenting. This can be done by agreeing on key issues.

A minority have a greater impact if they represent a diverse group of people. The views of the minority can change the attitude of most in the direct path. Nevertheless, attitudes concerning issues indirectly related change more frequently than on the topic ...