High rate of unemployment has now become a major issue that needs to be resolved immediately with effectively policies in America; government needs to take actions instantaneously to ensure that more workers are able to get employment. As election approaches promises are made to offer better living to the society and to improve their standard of living however the task to accomplish these goals is not an easier one (Cassidy, 2012). To get the votes it is essential to have strong and effective campaign targeting the needs and expectations of people and make certain that these needs will be ...