Mission Statement

Mission Statement

Introduction

The main purpose of this paper is to discuss the importance of mission statements in organizations. The paper discusses the importance of mission statements for the successful marketing organizations and the importance of mission statements for the useful marketing value.

Discussion

There is a growing importance of mission statements in organizations. Mission statement is a basic statement showing the basic mission of the company. It is the main statement which is of key importance for any company. Therefore, it is necessary that the mission statement of an organization should be clear and understandable. The mission statement is a reflection of the ...