In summary, nothing in federal language on home healthcare gives NPs the authority to order medications or therapy for a home healthcare patient through the home healthcare agency process or to discharge a patient from home healthcare. In context of managing a failing organisation, the principles of service continuity persist. This is so that staff and assets transfer upon reprovision or dissolution and interests of patients are maintained. The objectives of the marketing plan should be focus on bringing in revenue to the hospital to resolve its current financial situation. The hospital currently provides services and care to those patients who fall between the cracks in health care system. Since these patients do not bring in sufficient revenue to the hospital to cover the cost of their service or care, therefore they should be excluded in are marketing target. Our marketing target should be the patients those who have higher earning and fully-insured. Also, we should also target to Corporate, Charity body, and general public for seeking donations to the hospital.
Table of Content
EXECTIVE SUMMARYII
OUTLINE1
INTRODUCTION1
SITUATIONAL ANALYSIS2
DIVISION BACKGROUND: DEMOGRAPHICS3
SWOT ANALYSIS5
Strength5
Weakness6
Opportunities6
Threats7
COMPETITOR ANALYSIS7
MARKETING STRATEGY:9
FINANCIALS:10
CONTROLS (MARKET EVALUATION):14
HEALTH CARE ALTERNATIVES.15
MIRACLE HOSPITAL HOME HEALTHCARE LAW16
Calculate ROI Based On The Cost Of The Ad20
CONCLUSION22
REFERENCES23
Outline
The ouline of the research is as follows;
Introduction
Situational Analysis
Division Background: Demographics
SWOT Analysis
Strength
Weakness
Opportunities
Threats
Competitor Analysis
Marketing Strategy:
Financials:
Controls (Market Evaluation):
Health Care Alternatives.
Miracle Hospital Law, Nurse Practitioners, and Home Healthcare
Conclusion
References
Introduction
Home Health Care is skilled nursing care and certain other health care services that you get in your home for treatment of an illness or injury. This page explains Medicare's basic home health benefit and gives you information about where to get more information and help.
In context of managing a failing organisation, the principles of service continuity persist. This is so that staff and assets transfer upon reprovision or dissolution and interests of patients are maintained. Failure could be due to a clinical, service or a financial problem resulting in closure, franchise management or acquisition. In regards to the service at the hospital, services and care such neurological, cardiac surgery and intensive care should be reinstated as to fully charged services.
Situational Analysis
Rest home and continuing care should be extended and priced, and serviced at different level, for different class of patients (full cost or subsidized). The hospital should increases the distribution of beds in Rest home and continuing care service to attract patients who can afford such service. The planned medical staff and hospital leading body like Vice President of Human Resource are accountable for stipulation of excellence care, as long as a safe atmosphere for patients, staff and visitors, and working incessantly to get better patient care and outcomes, with the primary responsibility for excellence of care made and for patient security vested with the prearranged medical staff. These activities depend on shared answerability, interdependence, and liability of the prearranged medical staff and hospital leading body for proper presentation of their individual obligations. However, if a patient needed a medical visit in his ...