MID SOUTHERN HOSPITAL TRUST

Mid Southern Hospital Trust

Mid Southern Hospital Trust

To What Extent Did Mid Southern Hospital Trust Research The Needs Of The Audience Prior To Developing A Marketing Strategy?

Mid Southern Hospital Trust Trust was alarmed upon learning that the hospital has declined its market share. It was most likely an option for them to engage in marketing strategies but has dismissed the fact because they were a non-profit organization. Their immediate decision to engage in advertising was their plan that they thought they should have done before. They resorted to that right now because they believe that, that was the answer to their crisis without thorough planning and brainstorming (Curiel, 2006).

Does It Appear That Mid Southern Hospital Trust Has An Overall Marketing Plan?

Advertisements were the only means that was used by Mid Southern Hospital Trust. When you talked about a marketing plan, it defines the whole aspect of marketing and not on advertisements alone. The hospital could have conducted services that they had not done before. Like free health care services or surveys from previous clients.

Does It Appear That Mid Southern Hospital Trust Had A Significant Grasp Of The Nature Of Marketing?

The hospital was not able to grasp the nature of marketing. When you talk about marketing that it is not advertising and promotion alone, it is entirety getting clients and bringing back previous clients to the hospital. The plan was ineffective considering the evaluation that there was no significant change in their clients after the massive promotion measures that they undertook. Clearly, the evaluation was the result of whether they had penetrated the market or not (Fink, 2009).

What Are The Implications Of Focusing On Marketing Efforts On Corporate Image Rather Than The Services The Organization Provides?

On the above case, it was not stated that the hospital had overlook the quality of their medical services to their clients. Corporate image is important, this defines who you are and what you can do and these entice people to acquire your services. Both of this should go hand in hand .If one aspect is given more attention than the other then an organization collapse is probable.

Similarly, What Are The Implications Of Marketing To The General Public At Large Rather Than Targeting The Specific Segments Of The Market?

The scope of marketing is broad. When you speak of a general service that you could offer the broad public then one has to provide a marketing plan that speaks for the entirety of the population speaking on what they could do for the public. If a marketing plan is only for a specific population, then advertisements should only focus on this populace, making large and expensive promotions on these cases is ravage (Curiel, 2006).

How Much Thought Was Given To Measuring The Effectiveness Of The Campaign Going On The Initiative?

Mid Southern Hospital Trust may have given a careful plan on these aspect, they may had these as an alternative before but had neglected it due to the reason that they may not need it and they ...