MICROSOFT-YAHOO MERGER

Microsoft-Yahoo Merger

Microsoft-Yahoo Merger

Microsoft-Yahoo Merger

A Microsoft-Yahoo merger would create new problems for Google, but it takes more than Microsoft has proposed $ 44.6 billion acquisition of Yahoo to knock the king of the search to leave his throne.

Google search market share was 58.4 percent in December 2007, while Yahoo and Microsoft combined nearly 33 percent of the market. In addition to Yahoo, took 22.9 percent and Microsoft 9,8 percent. "This was not a [Microsoft] in stated mission, but under his breath Microsoft has always wanted to take on Google.

But there is no reason to think, Google market share domination will change even under the combined power of Microsoft and Yahoo. "This is not cause for alarm for [Google]. They came into this business without any market share. Yahoo in the business before them, Microsoft in the business before them, so obviously, they did everything right to become a market leader in the search and search advertising. "

Microsoft in $ 44.6 billion proposal may actually benefit smaller players, and Ask.com search for AOL, which may qualify for a solid alternative at a time when the future of Microsoft and Google, a few up in the air. In the first quarter of 2008 was an opportunity as AOL and ask for some dollars. Microsoft bid is the same week Yahoo stock hit its lowest point in the year, and Yahoo confirmed plans to dismiss 1000 employees.

Despite the troubles at Yahoo, Microsoft and Yahoo together would have some unique opportunities that may present a problem for Google. While searching, Google fundamental forces, is still an important part of how to interact with the Google Internet search do not have to be "be all and end all" to go forward.

To deliver the most effective advertising, companies such as Google, Microsoft and Yahoo would have to go beyond search, such as social networks and other online forums, which will serve as a more holistic understanding of the network.

Email is one area that can help companies understand the users, as well as Yahoo and Microsoft both more e-mail users than Google. In addition, Yahoo is the strengthening of social networks with Yahoo Yahoo 360 and the responses, while Microsoft has a Facebook alternative called Windows Live Spaces.

Google has a holistic understanding of the new behavior is happening on the Internet, as well as the concept and the formation of groups. While Microsoft and Yahoo together would be a more formidable competitor to Google, than the companies alone, Weiner said, we will not be able to assess the real impact on Google until the joint Microsoft-Yahoo products are announced.

Obvious questions include what is happening in Windows Live Search, all consumer goods will be delivered through Yahoo, as well as the companies deliver a combined product?

A Microsoft-Yahoo company would have a huge global footprint, which should have a leader that will reflect this.

In what appears to be in the early stages of discussions with the leaders of Microsoft and Yahoo are taking a fresh look at merging the ...