DIFFERENCE BETWEEN ORGANISATIONAL CULTURE AND NATIONAL CULTURE6
CULTURAL ANALYSIS OF MICROSOFT CORPORATION7
IMPACT OF MICROSOFT'S CORPORATE CULTURE ON ITS OBJECTIVES8
CONCLUSION9
REFERENCES10
APPENDIX11
Microsoft Private Ltd Company
Introduction
Over the past three decades, technology has transformed the way we work, play and communicate. Currently, accesses information and people around the world in an instant. New technologies have opened the door to innovations in all fields of human endeavour, delivering new opportunities, convenience and value to our lives (Bligh 2006, pp. 395 - 426).
Microsoft Corporation develops and manufactures a wide range of software products. These include desktop and network operating systems, server applications for client / server environments, desktop business applications and office applications for users, interactive programs and games, tools for working in Internet and software development tools. In addition, Microsoft offers interactive (online) services, publishes books on computer topics, and produces peripheral equipment for computers, engaged in research and development of new computer technologies. Microsoft products are sold in more than 80 countries, translated into over 45 languages ??and are compatible with most PC platforms (Allan, 2001).
Research Methods
The research will be focused over the secondary data and already published scholarly articles and books. So it will be based over qualitative research methodology. Extensive research will be carried out to find the best understanding of the proposed topic in relation to the organisation i.e. Microsoft Corporation (Bligh 2006, pp. 395 - 426).
The research is based on secondary data collection. The data is extracted from various journals, articles and books. Secondary research describes information gathered through literature, publications, broadcast media, and other non-human sources. This type of research does not involve human subjects.
The research approach used is qualitative. Qualitative research is much more subjective than quantitative research and uses very different methods of collecting information which could be both primary and secondary. As already mentioned this study chooses the secondary method. The nature of this type of research is exploratory and open-ended.
This type of research is often less costly than surveys and is extremely effective in acquiring information. It is often the method of choice in instances where quantitative measurement is not required.
Data Collection
The criteria of selection for literature were relevance to research topic and year of publication. Both public and private libraries as well as online libraries were visited to access data. Some of online databases that were accessed are ebsco, questia, emerald, phoenix and so on.
Organisational Culture
Culture is transmitted in time and adapts according to external influences and internal pressures of organisational dynamics (Bligh 2006, pp. 395 - 426).
Organisations have a culture of its own: a system of shared beliefs and values ??that the human element is attached to the forms. Corporate culture creates, and in turn is created, the quality of the internal environment, and consequently affects the degree of cooperation and dedication and the roots of the institutionalisation of purposes within an organisation.
The importance of culture and organisational climate has been the subject of strong interest from ...