MICROSOFT BUSINESS SUSTAINMENT SOLUTIONS

Microsoft Business Sustainment Solutions



Microsoft Business Sustainment Solutions

Introduction

Microsoft is a big corporate company that originally started with the development of computer programs. Currently covers many areas of business from PC operating systems to create a TV platform. Microsoft has become the world leader in software, services and Internet technologies for consumers and businesses. The headquarters is in Redmond - (U.S.) although it has subsidiary offices in over 70 countries worldwide (Ahituv 2004, Pp. 65).

Economic activity in the focusing is' Computer code 72 located under the Spanish National Classification of Economic Activities. With over 55,000 employees worldwide, bill to more than 30,000 million dollars to its sales and services (Banerjee 2003, pp. 187).

Microsoft Mission

Enabling people and businesses around the world realize their full potential.

To fulfill this mission, Microsoft will focus its efforts on creating products that are accessible to everyone, including people with disabilities. Also, constantly updated and improved their products to evolve in the company and put it in the best position to accelerate new technologies as they emerge, in order to provide better service to its customers.

In Microsoft are committed to the mission to help clients reach new heights and achieve goals they thought impossible to achieve.

Microsoft's Vision

Microsoft seeks to impact on human beings and those who arrive in the communities where they do business. Aims is to do so by providing access to computers than people who, due to age, geography, physical or economic backwardness, they could not get any other way the benefits of technology.

We also are focused on doing the utmost to deliver the best value to customers and partners to increase its transparency as a company, in making the Internet a safe and reliable for all, to limit its environmental impact, conserve natural resources, and to offer an exceptional work environment for their employees.

PEST Analysis for Microsoft

In a market economy, the environment is generally defined by a wide range of economic factors, political-legal, socio-cultural and technological factors that define the rules of the game and the general framework in which companies are going to develop. Factors which are affecting Microsoft include:

Economic Factors

Microsoft has been significantly affected by the extent of competitiveness worldwide. In these scenarios, maintain market share, equivalent to increments tar efficiency, thus to respond to customer requirements and strong action of the competition. The economic environment is increasingly complex, dynamic and hostile because of the internationalization of the economy, summarizing its consequences on Microsoft (O'Brien, 2009).

Gross Domestic Product (GDP)

GDP represents the total economic activity of a country. One way of measuring it is by the sum of the expenses incurred by buyers of goods produced. Thus, GDP is the sum of consumption and investment both public and private net balance of exports minus imports (McNurlin, 2009).

Socio-Cultural Factors:

- Standards dominant cultural.

- The level of education.

- Demographic variables.

- Distribution of income.

It is clear the opportunities and threats represent the new cultural patterns associated with ...