Microsoft

Table of Content

Introduction2

History3

Early Customers4

Successful Strategies5

Competition8

Unsuccessful strategies9

Future Plans10

The Argument10

Conclusion12

Works Cited14

Introduction

Most multinationals make a positive contribution to the economic growth of developing countries through their investments, products and services. Translating theoretical knowledge into practical results by the correct use of their products and services; providing access to modern technological and management know-how (e.g. research, development, marketing, and finance).

The company that offered the world its first software manufacturing company was Microsoft Corporation. Microsoft Corporation is the one who is the leading multinational corporation in the world. Being a multinational corporation Microsoft has proved to be a source of development and growth; it is the main factor of the success of Microsoft Corporation if we analyze the issue in the global context.

The widespread use of Windows and Microsoft's continuing improvements to it, including the addition and improvement of browser functionality, have enormously benefited independent firms selling hardware, software, and Internet services, as well as consumers who use all of these products.

Hundreds of companies now compete in making and selling PCs and related hardware, and this competition has improved quality and driven down prices spectacularly. These companies compete better because they do not each have to incur the expense of building and updating a proprietary operating system. Instead, they can rely on Windows to ensure that customers can use their hardware products efficiently.

Software developers: Thousands of companies now compete in making and selling software of every description, giving the consumer an exponentially increasing range of software at steadily decreasing prices. They can make the large up-front investments needed to create new and better software products because programs written to the ubiquitous Windows platform auto_matically compete for the widest possible number of consumers. Without the Windows platform and Microsoft's investments in expanding Windows' capabilities and in providing technical support and assistance to developers, far fewer software companies would have started up, and fewer and less sophisticated applications would have been created.

History

In 1975 Bill Gates and Paul Allen created a company called Microsoft. At the helm of this young, innovative company is this pair of former high school chums. A little more than twenty years later, Microsoft is a leader in the field of computer programming. Gates and Allen both had big plans for their fledgling company and came up with different ways of managing people and products in order to create possibly the most effective and versatile workforce of any corporation in existence.

Early Customers

Microsoft's early customers included fledgling hardware firms such as apple computer, maker of the Apple II computer; commodore, maker of the pet computer; and Tandy corporation, maker of the radio shack trs-80 computer, Alibre Inc., etc.

Consumers: Consumers, though, have benefited the most from these developments. Microsoft has made personal computers steadily easier for consumers to use, even as it rapidly increased what computers can do. In particular, millions of consumers have been introduced to the Internet because Microsoft added rapidly improving browser functionality (which also has non-browsing benefits) to Windows at no extra cost, in the process driving down the price of rival ...