MICROSOFT

Microsoft

Microsoft

Marketing Strategy

The company's marketing strategy has been very different from the other companies. The company follows a strategy in which all year round, new products are launched. This helps the company in staying competitive in the market and also ensures that the existing customers of the company do not lose confidence in it. The new products that the company is planning to launch is done to make sure that the company does not lose its market share and stays abreast of the changing technology and incorporates it in the company. The marketing strategy of the company is impacted by the political ...