MICHAEL PORTER'S FIVE FORCES MODEL

Michael Porter's five forces model

Michael Porter's five forces model

Michael Porter's five forces model

Rivalry among competitors

It refers to companies that compete directly in the same industry, offering the same product type.

Threat of new entrants

It refers to the potential entry of firms that sell the same product type.

Threat of substitute

It refers to the potential entry of firms that sell substitute products or alternative to the industry.

Bargaining power of suppliers

It refers to the ability to negotiate with suppliers that have, for example, while there are fewer suppliers, the greater its bargaining power, as not having much input supply, they can ...