MGM GRAND

MGM Grand



MGM Grand

Introduction

Tourism has been one of the most prominent and high-profile industry to exist on the face of the earth. Travelling, leisure, recreation, all have been greatly associated with tourism since people visits different places, exploring all sites and sounds to satisfy their innate need for adventure and peace at the same time. For this paper, we shall be covering the core concepts of marketing, the impact of marketing and management and the overall impact of the discipline of marketing upon the functioning and running of the tourism industry in today's modern world.

Tourism is defined as travel to a place outside the usual residential environment, involving a stay of at least one night but no more than 1 year, with varying motivations, such as business, pleasure, visits to friends and relatives (VFR), and education. It is one of the world's largest industries. Tourism has long been of interest to geographers, given its spatial, temporal, and activity patterns and given its major economic and environmental impacts, ranging from the local to the global. Geographers have been influential in developing conceptual models for explaining tourism development. Some of the most important models are resort morphology, the tourist-historic city, and the tourist area cycle. Given environmental degradation and traffic hazards with this traditional resort model, newer shore resorts have increasingly integrated accommodations with the sea via yacht moorings (Bell, Seigyoung & Smalley, 2005).

When a person decides to travel, he has a number of choices at hand, to select the hotel in which he will reside during the course of his stay at the desired place. In the past few decades, the environment of competition in UK hospitality industry has become very intense. Therefore, it has become very important that the managers understand the needs, wants of their guests, and serve them in the best possible manner to ensure that they retain current customers and are able to attract new customers. The latest trend in the UK hotel industry is that, hotels have started to use the tool of technology for providing entertainment, so it gives more value-added service to their customers.

In the process, these hotels differentiated their services, have improved the level of customer satisfaction, and formed enduring relationship with their customers and created loyalty amongst their customers. The improvements in multimedia entertainment over the last few years has resulted in an increased acceptance by consumers and now this may heighten the importance of in-room entertainment offerings in hotels as today's luxury is tomorrow's expectation. In-room entertainment services are a revenue producing opportunity for hotels, which allows for guest-customized experiences. In-room entertainment technology amenities include personalized welcoming messages on HD televisions, video on demand, high speed Wi-Fi, interactive TV systems, video games, in room fitness, and many more (Burns & Grove, 2005).

Likewise, modern integrated ski resorts similarly physically integrate the snow front (slopes and uphill facilities) with concentrated resort buildings. As with new urbanism developments, these new resort models allow for greater integration of accommodations and activities, ...