MEDIA'S EFFECTS AND PROBLEMS

Media's Effects and Problems

Part 1

You are the news director…… lead story and why?

I am the news director of a local reputed television channel. Just like any other business ventures, the news media is also runs on the revenues generated from the sponsors. As the story about the death of the celebrity will get higher ratings which means it will bring in higher income.

I will select this story as the lead which will immediately be followed by the park story. Another reason for selecting this story as the lead is because as this story will grab the viewer's attention they will continue watching the news. By the time the story about the closing of the park will appear, the viewers will be hooked and they will continue watching the park story will full attention. As the closing of the parks will have a profound effect on the viewers, I will make sure that the story is in-depth and provides the viewers with a proper story.

The story about the closing of the parks obviously should have the priority over the celebrity's death story. The community is deeply affected by the story of the parks. Many individuals including children go to these parks for recreational activities. Due to this the people will face a lot of difficulties which is why the park story is more significant than the death of the celebrity. But by making the celebrity's death the lead story, the channel will insure higher rating, higher income and the viewer's attention for the important park story which will follow immediately after the lead story.

The media's role is to make sure that the news they deliver to the viewers is informative accurate and precise. But the truth is the viewers themselves want such news which will be of interest to them. If they see a celebrity's face on their screens while flipping through the channels they will immediately start watching as it will grasp their attention. This is the significance of the immediate news media delivery. The tactic to first show interest grabbing news and then show the story which has news worth will ensure that the viewers will be gripped by the other news as well which in turn will fulfill the media's social responsibility (Anderson, 2000).

After breaking both these news on the channel, there are several other media through which the news can be spread; Radio, newspapers and the internet. Internet is the most important change in the media because of it the audience gets every detail about the news whenever they want. It is the fastest way to spread the news. The details of the news will be posted on the channel's website as well. On the internet as well the people expect to find the news which is accurate and is from a legitimate source. The ethical and legal considerations are also very important in the online world. All the news which is published on the internet should be thoroughly research and appropriate ...