MEDIA GLOBALISATION

Media Globalisation

Media Globalisation

Introduction

Today it is becoming increasingly clear that there is a tendency to double and simultaneous communication in this new century. This is the phenomenon of globalisation and attention to local, two sides within the same world news. This generalized process, with the paradoxes and contradictions inherent, has been that to what some scholars refer to communication through English neologism globalisation. The existence of a double and simultaneous tendency of this century in communication is increasingly getting obvious. This tendency consists of the phenomenon of globalisation and the attention towards the local environment for two sides of the world of information. The local environment is based on proximity, whereas technology and economy lead people to a global scene with fewer barriers. This is the reason why the importance of media globalisation has increased considerably over the last few years. Therefore, all the issues related to media globalisation will be discussed in detail.

Definition of media globalisation

The use of mass media, particularly television, has the function to provoke reactions and behaviour after the manipulated uniforms freedom of, for example, choose from dozens of channels. The institutions of the centres of power not cease to outline the real problems and to have disclosure in certain quarters and limited means. Many times people read in various reports, studies and even speeches, which set out the levels of poverty, illiteracy, unemployment, deindustrialization, uneven distribution, etc. As given, however, not linked to the system, do not explain as its structural flaws, is borne as the reality that only globalisation, capitalism read more, could alleviate. The media has a focus to better fulfil its task. Several scholars claim that before the end of this decade, less than ten mega-corporations control the majority of the media in the world. Programs not finished, so the concrete analysis of concrete situation, creativity and imagination are essential. There are, however, some common elements on which are worth thinking about:

Globalisation makes people struggle for daily life that gets more and more time consuming, people have to deal with survival, no reflection or message that they separate from the daily reality and would have the necessary acceptance among the people.

The ideology of globalisation denies the sovereignty and cultural identity. They must defend and reaffirm them.

The globalisation of the media is exclusive. They encourage, develop and strengthen and protect alternative routes so they do not occupy the ideology of globalisation. Among the most efficient forms of communication is popular education alternative FM radio and always direct dialogue.

The massive assault on this most important area of ??communication in schools, by capital, is the form that today the class struggle in the field of education, passing the clash against the interests of a class, the confrontation with the interests of entire nations, with the prospect of cancelling their cultural identities. It fights against privatization of education, fight for the right of all to education and education commensurate with the interests, culture and ...