MEDIA AND COMMUNICATIONS

Managing Media and Communications



Managing Media and Communications

Communications Objectives

The basic objective of the marketing communication is to raise the awareness and the charity's profile of the Herts Young Homeless raising, locally in Hertfordshire. The communication plan will create a favourable attitude about the organization and act on public to encourage them to donate and volunteer for the charity organization. Often this goal is identified with increased advertising. It is undeniable that advertising promotes the awareness about the organizations and their products or services. Through this integrated marketing communication plan, the Herts Young Homeless aims to develop a strong good-will, positioning in the local area. The core objectives of this task are to help HYH increase awareness in Hertfordshire among either private individuals or potential corporate partners.

Communications Strategies

Herts Young Homeless wants to raise the charity's profile locally in order to attract more private donors. This will in turn improve the response to fund raising efforts in the local area and also attract volunteers to help with the organisation and promotion of fundraising events. HYH has only one full time employee responsible for marketing and a part time volunteer.

Budget

An adequate budget for Herts Young Homeless marketing campaign is vital, especially when assessing the success of the campaign. Knowing how much the organization is spending is critical for a marketing campaign to be successful. When putting a budget together, the Herts Young Homeless must not consider only the obvious costs of printing, postage, and supplies, it should also take into account other costs staff time, equipment use, and building-use expenses. The total available budget is £ 1500 for 6 months and up to £ 3000 for 12 months.

Marketing Options/Types

Print Media

The print media includes Newspapers, journals, magazines, yellow pages, direct mail, newsletters, flyers, brochures, business cards, bumper stickers, bookmarks, temporary tattoos, et cetera. There are many options when it comes to printed materials in marketing Herts Young Homeless. The options are almost endless if one sits down and brainstorms the possibilities. Not only can a Herts Young Homeless place a traditional advertisement in a newspaper, but also it can send out a press release to have the newspaper run a story on its organization, submit a letter to the editor, or even place an advertisement in the classifieds.

The best individual to contact at a newspaper, for ensuring that the press release is not buried in the pile of hundreds of releases received each day, is the department editor and/or the specific reporter that covers the local charities. A follow-up call after submitting a release is almost always necessary as well. Beyond newspapers, Herts Young Homeless can place advertisements in journals, magazines, and even the yellow pages.

There are also many different things Herts Young Homeless can print its information on. The true question is whether or not there is a successful return on investment for these endeavours. The Herts Young Homeless should seriously consider which print materials it wants to make and then assess if it ...