MEDIA ANALYSIS

Media Analysis

Media Analysis

Media has always played a crucial role in propagating political campaigns of the presidential candidates when Americans go to vote. Historically, television has played a major role in this regard but now with the technological boom, and internet's wide range access has enabled the web-advertisements to become the first and primary choice for the common public, the supporters and the presidential candidates as well.

The Internet is the name for a group of worldwide information resources. The increasing popularity of the Internet as a business tool can be attributed to current size and projected growth, as well as its attractive demographics. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing.

The Internet eases communication, corporate logistical concerns, globalizes local businesses, helps to gain and maintain a competitive advantage, aids in cost containment, enhances and assists collaboration and development, promotes information availability, encourages marketing efforts, assists in the transmission of data, and establishes a corporate presence in the progressive interactive world.

In traditional media, the firm provided a message to the medium, which disseminates it to a mass market of consumers. Paid advertising may make the Internet sustainable inexpensive, like television, newspapers, and other traditional media. Advertising on the Internet may also provide practical incentives for attracting the attention of Internet citizens to the information they need. The ad business is still recovering from the severe recessions of the late eighties, and layoffs and cutbacks have left advertising agencies without the resources to invest in interactive technologies. A few of the bigger agencies are formally and actively looking into interactive media. But most efforts are small scale and highly theoretical. Interestingly enough, coming late into the information superhighway could be especially dangerous for advertising agencies, which have traditionally held strong stances among the ...