Measuring Factors for Increasing Trust of People in E Transactions

ACKNOWLEDGEMENT

It would not have been possible to narrate this thesis without the help and motivation of the gracious people around me, to only some of whom it is possible to give particular highlight here.

First of all, I would like to express my sincere appreciation to my advisor [professor's name] for the continuous support of my study and research, for his endurance, enthusiasm and engross knowledge. His guidance helped me in all the time of research and writing for this thesis.

Besides my advisor, I would like to thank the rest of my thesis committee [professor's names] for their encouragement, perceptive comments and difficult questions.

I thank my fellow research companions [names] for the stimulating discussions, for working together before deadlines and for the enlightening experiences.

Last but not the least I would like to thank my family: [names] for supporting me and providing me insightful suggestions and ideas for working on this diversified project.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Table of Contents

CHAPTER ONE

1. INTRODUCTION AND RESEARCH PROBLEM

1.1 INTRODUCTION

Internet is one of those facilitations which are implemented for multiple things these days. It is implemented and assorted for various purposes. From checking emails to having communication in the form of video or voice, online shopping and several other data deriving services are provided just by a few clicks and this is what makes is so facilitating and convenient for the users. As the years pass by, more and more online and e-services are being derived; since mobile phones are a major communication tool as well, different applications and their downloads are becoming more and more popular for the cause of shopping and buying things online. For people, not only is it feasible and easy but also cost-effective at times. Websites such as Amazon and E bay offer greater deals of goods and according to statistics, 45% of the individuals within United Kingdom are considered using internet to be their only solution through their mobile phones to carry out the procedures which are to be accomplished. 77% of them are accessing internet with the help of broadband connections and as a result, ecommerce and e-transactions are becoming more approachable and perceivable for daily retail problems and procedures. Online transaction and ecommerce therefore are significant market tendencies in today's world.

Trust and confidence in information and communication technologies are key factors to transform electronic market place in effective environments to do e-business and e- activities (Solange Ghernaouti Helie, 2004). On the internet, nobody knows that you are a dog but for an E transaction it is very important to know who you are dealing with. It is very clear that doing E transaction is far from face to face transaction and these are ...