MCGRAW-HILL CASE STUDY

McGraw-Hill Case Study

McGraw-Hill Case Study

Introduction

In 1995, McGraw-Hill revealed a new corporate identity campaign and became The McGraw-Hill Companies. They also reorganized its divisions to focus its businesses behind the three fasted growing segments: education, financial services, and information and media. By 1996 they had launched their Internet and Intranet sites, and revenues reached $3 billion.

Today, under CEO Harold McGraw II, issues of copyright/database protection and e-commerce have become a main focus. The company has continued to work on publishing quality products and has continued to prosper in doing so. McGraw-Hill is a model for many other companies to follow in a variety of different areas. The company has continued to profit and gain market share. McGraw-Hill has come from a tiny little company in New York to being named No. 1 on BtoB magazine's “Top 10 Business Media Powerhouses” list.

Competition

Since McGraw-Hill's business is so diversified, they have competition in many different industries all across the board, such as the newspaper & periodical publishing industry and the book publishing industry (Hax, 1991). The company has three direct competitors however. These companies that McGraw-Hill competes with directly are Moody's Corporation, Pearson plc., and Reed Elsevier Group plc.

Moody's Corporation has been around since 1900 and not only do they offer a lot of the same products and services as The McGraw-Hill Companies, but they also have a lot of the same core values. Moody's provides credit ratings, research and risk analysis to its customers. They also offer many different types of services, trainings and software that relate to these categories. In addition to providing the information and services directly to its customers, Moody's publishes rating opinions and credit research. A lot like The McGraw-Hill Companies, Moody's also believes in giving back to the community. They have set up programs that offer grants to researchers and not-for-profit organizations. They also have company policies on volunteerism in the community. Much like McGraw-Hill, Moody's sees the importance in giving back to the community.

Pearson plc has been around longer than both McGraw-Hill and Moody's. Pearson plc was founded in 1884 and has been going strong ever since. Pearson is a publishing company with its main operations in the education, business information, and consumer publishing markets. Much like McGraw-Hill, this company publishes textbooks, supplementary materials, and electronic education programs for elementary schools, secondary schools, higher education, and business and professional markets. One of the divisions of Pearson provides newspaper, print/online financial information and business magazines.

One last division of Pearson publishes works of various authors in fiction, nonfiction, reference, and illustrated works. Pearson also has a community outreach program in place, but theirs is a little bit different than the programs of McGraw-Hill and Moody's. Rather than focus directly on the community that they are located in, Pearson has decided to focus on the education and literacy problems as a whole. Company employees do go around to local schools trying to help children learn to read, but they also donate books to schools in Africa ...