McDonald's vs Burger King

McDonald's vs. Burger King

Introduction

The thing common in Burger King and McDonalds are that both are multinational companies with over fifty years of experience in the fast food industry. Additionally, the majority of people know that both companies have become famous because of their burgers, Big Mac and Whopper. In this paper, you will find what made these two restaurants famous, and what the characteristics are which is making these restaurants one of the best fast restaurants of all time. Burger King, the fast food chain, now have around 11,220 fast food restaurants placed in about 61 countries internationally, whereas, McDonalds has about twice as many restaurants as Burger King have i.e. 29,000 in total in 119 countries all over the world (McLamore, 1997).

Discussion

Franchises Comparison

McDonalds and Burger King, both restaurants have been providing their tasty burgers from more than 50 years in the fast food business and both of these fast food chains have almost 40 years of management of franchises. Burger King, however, is the first fast food which started executing in Spain from approximately 30 years.

Internationally, 92% of the Burger King restaurants existing are Burger King Franchises. On the other hand, McDonalds with a relatively lower figure of 80% of the 29,000 McDonalds franchises are in the possession of independent franchise holder which declared as the franchise principal signature world (Kroc, 1992).

In contrast, in comparative terms, the most common elements between them are the advertising fee and royalty. Thus, the two companies franchisors charge an advertising fee of 5% and the only difference is that while the royalty McDonald's enters a 4%, its U.S. counterpart enter a point for each franchisee.

The main area of expansion within our borders is, according to both, the whole country, although as he says Philippe president of McDonald's in our country, "we have unfinished business with Madrid and Barcelona in terms of openings is concerned", so that although they want to continue to strengthen in other markets, will give greater importance to these two capitals. Concentrated airports every day a greater choice in fast food, where passengers take the opportunity to try their products before you travel. Keep in mind that a year spent about 166 million passengers through airports in Spain and Palma is one of the busiest with more than 22 million in 2005 (Fort and Stevens, 2010).

Particulars

McDonald's

Burger King

Establishments in Spain

357

378

Own

73

42

Franchises

284 (92%)

336 (80%)

Establishments in the world

29,000

11,220

No. of countries

119

61

Foundation Year

1955

1954

Company Constitution

1981

1975

CEO of the company

James A. Skinner

Bernard Hees

Total Investment

From 540,000 Euros

From 51,000 Euros

Products Comparison

McDonalds has introduced a range of children meals. Starting with the Happy Meal (fries or precut apple, child size soft drink, milk, chocolate milk, or apple juice, and hamburger cheeseburger, grilled sandwich or four chicken nuggets) that targeted to kids above one year, the company introduced Might Kids Meal (double cheeseburger, double hamburger or six piece chicken McNugetts and a toy) ...