McDonalds Corporation

Abstract

This paper tends to discuss the factor which allowed the McDonald to restore its lost image and thus transforming it as one the most successful brands in the world today. This paper tends to throw light on the functions that the management of McDonald's leadership adopted in order to turn around the company and make it stand among the profitable brands.

Table of Contents

Abstract2

Introduction4

Discussion4

Planning4

Strategies5

Organizing6

Controlling6

Conclusion7

References8

McDonalds Corporation

Introduction

McDonalds Corporation is counted among the world's best known brands by developing its acceptance throughout the world. However, in order to reach this stage which McDonalds tends to stand at, it certainly has faced many ups and downs. McDonalds today stretches itself to a vast number of countries catering around 64 million customers. Despite of its successful establishment in many countries prior to 2004, it did witness a decline in its business due to various reasons. However, the management of McDonalds took some decisions which helped the brand to regain the lost recognition in the entire world.

Along with win back its ole customers which did shift their brand preference to other existing brands thus transforming the McDonalds into one of the profitable brands once again. Therefore, the decisions which the management took would be discussed in the course of this paper. However, the key steps will be discussed in the light of the functions of management which they installed in order to transpire the brand. Those functions tend to include factors such as Planning, Strategies, Organizing and Controlling.

Discussion

Planning

For any brand to become a profitable one planning, tends to play the key role since it allows to identify the key areas through which the brand will achieve the desired position in the minds of customers and in the market itself. Many experts do tend to believe that Jim Cantulpo in this regard served as their main weapon. The management of McDonalds decided to bring back their former executive Jim Cantulpo under whose guidance McDonalds was a successful brand. Jim Cantulpo in this regard formulated a plan which the company itself calls as their Winning Plan. Jim Cantulpo was able to convince the concerned authorities or the decisions maker to completely transform the mission and values of the brand. Therefore, they brought the required changes and transformed its mission completely to constitute a new mission altogether which was “Our Customers Favorite Place and Way to Eat”.

For any brand to become successful it is important to work as per its mission, and McDonalds was not an exemption in this regard. Mission tends to define what the company or brand tends to stand for, therefore, changing the mission was not an easy step. The change in Mission tends to indicate that the management of McDonalds locked down the area of customer experience and saw the maximum potential in this sector in order to revitalize their lost glory (Martin, 2009). Since it's the customer experience, which tends to bring the customer back and tends to form a loyalty towards it.

Strategies

No matter how sound a plan is but it ...